消費者的健康意識、產品知識、知覺價值與購買意願之研究─以降低體脂肪之健康輔助食品為例 = A study of consumer health consciousness, product knowledge, perceived value, and purchase intention: the case of health supplements for reducing body fat / 賴珍珠撰.
A study of consumer health consciousness, product knowledge, perceived value, and purchase intention: the case of health supplements for reducing body fat