Adoption and implementation of AI in customer relationship management [electronic resource] / Surabhi Singh.
- 其他作者：
- 出版： Hershey, PA : Business Science Reference 2022
- 叢書名： Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
- 主題： Customer relations--Management--Technological innovations. , Artificial intelligence--Marketing applications.
- ISBN： 9781799879619 (ebk.) 、 9781799879596 (hbk.) 、 9781799879602 (pbk.)
- URL：
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- 一般註：Includes bibliographical references (p. 231-263) and index. 111年度臺灣學術電子書暨資料庫聯盟採購
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讀者標籤：
- 系統號： 000298920 | 機讀編目格式
館藏資訊
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
摘要註
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
