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Managing social media practices in the digital economy / Shirin Alavi, Vandana Ahuja, [editors].
- 其他作者：
- 出版： Hershey : IGI Global, Business Science Reference c2020.
- 叢書名： Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
- 主題： Information technology--Economic aspects. , Marketing--Technological innovations. , Social media--Economic aspects. , Social media--Social aspects.
- ISBN： 9781799821854 (bound): NT3665 、 9781799821861 (pbk.) 、 9781799821878 (ebk.)
- 一般註："Premier reference source"--Cover. Includes bibliographical references (p. 264-305) and index.
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讀者標籤：
- 系統號： 000283722 | 機讀編目格式
館藏資訊
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
摘要註
""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--
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