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Emotional, sensory, and social dimensions of consumer buying behavior / Ana Maria Soares, Maher Georges Elmashhara, [editors].
- 其他作者：
- 出版： Hershey, PA : Business Science Reference c2020.
- 叢書名： Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
- 主題： Consumer behavior. , Retail trade.
- ISBN： 9781799822202 (bound): NT3665 、 9781799822219 (pbk.) 、 9781799822226 (ebk.)
- 一般註："Premier reference sourece"--Cover. Includes bibliographical references (p. 349-412) and index.
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讀者標籤：
- 系統號： 000283721 | 機讀編目格式
館藏資訊
"This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--
摘要註
""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--
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