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Digital marketing strategies and models for competitive business / Filipe Mota Pinto, Teresa Guarda, [editors].
- 其他作者:
- 出版: Hershey, PA : Business Science Reference, an imprint of IGI Global c2020.
- 叢書名: Advances in business strategy and competitive advantage (ABSCA) book series
- 主題: Marketing--Data processing. , Internet marketing. , Electronic commerce.
- ISBN: 9781799829638 (bound): NT3836 、 9781799829645 (pbk.) 、 9781799829652 (ebk.)
- 一般註:"Premier reference source"--Cover. Includes bibliographical references (p. 204-233) and index.
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讀者標籤:
- 系統號: 000283719 | 機讀編目格式
館藏資訊
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""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--
摘要註
""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--
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