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The four pillars of profit-driven marketing [electronic resource] : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
- 作者： Moeller, Leslie H., 1961-
- 其他作者：
- 出版： New York : McGraw-Hill c2009.
- 主題： Marketing--Management. , Communication in marketing. , Rate of return. , Profit. , Electronic books.
- URL：
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- 一般註：Includes bibliographical references (p. 214-219) and index.
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讀者標籤：
- 系統號： 000280892 | 機讀編目格式
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