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Service innovation [electronic resource] : organizational responses to technological opportunities & market imperatives / editors, Joe Tidd, Frank M. Hull.

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That generic good practices exist in the management and organization of innovation in services, which the authors seek to identify, but that these must be adapted to different contexts, specifically the scale and complexity of the tasks, the degree of customization of the offerings, and the uncertainty of the environment.

資料來源: 三民書局
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