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Cross-cultural buyer behavior [electronic resource] / edited by Charles R. Taylor, Doo-Hee Lee.
- 其他作者：
- 其他題名：
- Advances in international marketing ;
- 出版： Amsterdam ;Oxford : Elsevier JAI 2007.
- 叢書名： Advances in international marketing,v. 18
- 主題： Consumer behavior--Cross-cultural studies. , Marketing research. , Electronic books.
- ISBN： 9780762314126 、 0762314125
- URL：
PQ電子書(原MyiLibrary)
電子書(校外)
- 一般註：Includes bibliographical references. 96年度中區共購共享電子書
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讀者標籤：
- 系統號： 000278083 | 機讀編目格式
館藏資訊
Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.
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