Instant Marketing for Almost Free : Effective, Low-Cost Results in Weeks, Days, or Hours.

• 作者： Benjamin, Susan.
• 出版： Naperville : Sourcebooks, Inc. ©2007.
• 主題： Marketing. , Electronic books.
• ISBN： 9781402216879 (electronic bk.)
• URL： Click to View
  
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• 一般註：Front Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Section I: Getting Started -- Chapter 1: Taking the Mystery out of Marketing -- Chapter 2: Marketing from Within: The Heart of Your Marketing Campaign -- Chapter 3: Love You, Love Your Brand -- Section II: Marketing Imperatives -- Chapter 4: Ten Imperatives of Instant Marketing Success -- Chapter 5: Get the Right Response -- Section III: The Instant Marketing Supply Kit -- Chapter 6: Signature Materials -- Chapter 7: Brochures -- Chapter 8: Almost Everything You Need to Know about Creating Your Website -- Chapter 9: Direct Mail and Email Marketing -- Chapter 10: Short Stash: Tip Sheets and Flyers -- Chapter 11: Newsletters -- Chapter 12: News Releases and Other Forms of Publicity -- Chapter 13: Advertising: From Newspapers to the Airwaves and TV -- Chapter 14: Giveaways -- Section IV: People, Places, and Things: The Ultimate Marketing -- Chapter 15: Telephone Marketing -- Chapter 16: The "Who" of Instant Marketing -- Chapter 17: Roadside Marketing: Lobbies, Windows, and Signs -- Chapter 18: The People in the Places: Marketing Face-to-Face -- Appendix A: Worksheets -- Appendix B: Samples -- Index -- About the Author -- Back Cover.
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• 系統號： 000277308 | 機讀編目格式