Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Brad L. Neiger, Rosemary Thackeray.

• 作者： McKenzie, James F., 1948-
• 其他作者：
  • Neiger, Brad L.
  • Thackeray, Rosemary.
• 出版： [Hoboken] : Pearson c2017.
• 主題： Health Promotion--United States. , Health Education--United States. , Health Planning--United States. , Program Evaluation--United States.
• 版本：7th ed.
• ISBN： 9780134219929 (pbk.): NT3933 、 0134219929 (pbk.)
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• 一般註：Includes bibliographical references (p. 433-458) and indexes. Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
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• 系統號： 000274580 | 機讀編目格式