Advanced methodologies and technologies in digital marketing and entrepreneurship / Mehdi Khosrow-Pour, [editor].
- 其他作者：
- 出版： Hershey, PA : Business Science Reference c2019.
- 叢書名： Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
- 主題： Marketing--Technological innovations. , Entrepreneurship--Technological innovations.
- ISBN： 9781522577669 (bound): NT7370
- 一般註："Premier reference source"--Cover. Includes bibliographical references (p. 695-794) and index.
-
讀者標籤：
- 系統號： 000268019 | 機讀編目格式
館藏資訊
"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--
摘要註
"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--
