Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Brad L. Neiger, Rosemary Thackeray.
- 作者： McKenzie, James F., 1948-
- 其他作者：
- 出版： Glenview, IL : Pearson c2013.
- 主題： Health Promotion--United States. , Health Planning--United States. , Health Education--United States. , Program Evaluation--United States.
- 版本：6th ed.
- ISBN： 9780321788504 (pbk.): NT4750 、 0321788508 (pbk.)
- 一般註：Includes bibliographical references and indexes. Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
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讀者標籤：
- 系統號： 000252383 | 機讀編目格式
館藏資訊
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion) for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful." -- Aimee Richardson, Adjunct Faculty, American University, Washington, DC
