資料來源:
TAAZE 讀冊
Digital business and e-commerce management : strategy, implementation and practice / David Chaffey.
- 作者： Chaffey, Dave, 1963-
- 其他題名：
- Always learning
- 出版： Harlow : Pearson Education 2015.
- 叢書名： Always learning
- 主題： Electronic commerce. , Business enterprises--Computer networks.
- 版本：6th ed.
- ISBN： 9780273786542 (pbk.): NT1183 、 0273786547 (pbk.)
- 一般註：Includes bibliographical references and index.
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讀者標籤：
- 系統號： 000251019 | 機讀編目格式
館藏資訊
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
摘要註
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.