E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

• 作者： Chaffey, Dave 1963-
• 其他題名：
  • E-business and e-commerce management
• 出版： Harlow, England ;New York : Pearson/Financial Times Prentice Hall 2011.
• 主題： Business enterprises--Computer networks , Electronic commerce
• 版本：5th ed
• ISBN： 9780273752011 (pbk): NT1216 、 0273752014 (pbk)
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• 一般註：Includes bibliographical references and index Introduction to e-business and e-commerce Marketplace analysis for e-commerce E-business infrastructure E-environment E-business strategy Supply chain management E-procurement E-marketing Customer relationship management Change management Analysis and design E-business service implementation and optimization
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• 系統號： 000242192 | 機讀編目格式