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Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

  • 作者： Stewart, David W.
  • 其他作者：
  • 出版： Thousand Oaks : SAGE Publications c2007.
  • 叢書名： Applied social research methods series ;v. 20
  • 主題： Focus groups , Social groups , Social sciences--Research--Methodology
  • 版本：2nd ed
  • ISBN： 9780761925828 (cloth): NT2845 、 9780761925835 (pbk) 、 0761925821 (cloth) 、 076192583X (pbk)
  • 一般註：Includes bibliographical references (p. 167-176) and index Introduction: focus group history, history, theory and practice Focus groups and the research toolbox Group dynamics and focus group research Recruiting focus group participant and designing the interview guide The focus group moderator Conducting the focus group Analyzing focus group data Focus group research in action Other group research techniques Conclusion
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  • 引用連結：
  • 系統號： 000241715 | 機讀編目格式

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Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second EditionAyprovides a systematic treatment of the design, conduct, and i

資料來源： 三民書局
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