Review of marketing research. [electornic resources] / Vol. 4 Naresh K. Malhotra, editor.

• 其他作者：
  • Malhotra, Naresh K.
• 出版： Burlington : Emerald Group Publishing 2008.
• 叢書名： Review of marketing research ,
• 主題： Marketing research
• ISBN： 9780857247261
• URL： Connect to Emerald resource
  
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• 一般註：99年度中區共購共享電子書 Formal choice models of informal choices : what choice modeling research can (and can't) learn from behavioral theory / Jordan J. Louviere and Robert J. Meyer -- How much to use? : an action-goal approach to understanding factors influencing consumption quantity / Valerie S. Folkes and Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / V. Kumar and Anita Man Luo -- Brand extension research : a cross-cultural perspective / Michael A. Merz ... [et al.] -- A review of eye-tracking research in marketing / Michel Wedel and Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Jagdip Singh and Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John
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• 系統號： 000219059 | 機讀編目格式