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Review of marketing research. [electornic resources] / Vol. 3 / Naresh K. Malhotra, editor.

  • 其他作者:
  • 出版: Burlington : Emerald Group Publishing 2007.
  • 叢書名: Review of marketing research, ,
  • 主題: Marketing research.
  • ISBN: 9780857247254
  • URL: Connect to Emerald resource
  • 一般註:99年度中區共購共享電子書 Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston -- Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau -- Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju -- Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson -- You ought to be in pictures: envisioning marketing research / Russell W. Beik
  • 讀者標籤:
  • 引用連結:
  • 系統號: 000219058 | 機讀編目格式

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