Review of marketing research. [electornic resources] / Vol. 2 Naresh K. Malhotra, editor.

• 其他作者：
  • Malhotra, Naresh K.
• 出版： Burlington : Emerald Group Publishing 2005.
• 叢書名： Review of marketing research ,
• 主題： Marketing research
• ISBN： 9780857247247
• URL： Connect to Emerald resource
  
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• 一般註：99年度中區共購共享電子書 Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index
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• 系統號： 000219057 | 機讀編目格式