Review of marketing research. [electornic resources] / Vol. 1 Naresh K. Malhotra, editor.

• 其他作者：
  • Malhotra, Naresh K.
• 出版： Burlington : Emerald Group Publishing 2004.
• 叢書名： Review of marketing research ,
• 主題： Marketing research
• ISBN： 9780857247230
• URL： Connect to Emerald resource
  
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• 一般註：99年度中區共購共享電子書 A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe -- The resource- advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan -- Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay
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• 系統號： 000219056 | 機讀編目格式