Research on international service marketing [electornic resources] a state of the art guest edited by Pieter Pauwels and Ko de Ruyter.

• 其他作者：
  • Pauwels, Pieter
  • Ruyter, Ko de
• 出版： Amsterdam : Elsevier JAI 2005.
• 叢書名： Advances in international marketing ,v. 15
• 主題： Service industries--Marketing , Export marketing , Sales & marketing , International business , Business & Economics--International
• 版本：1st ed
• ISBN： 9781849503310 、 1849503311
• URL： Connect to Emerald resource
  
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• 一般註：State of the art report Includes bibliographical references and index 99年度中區共購共享電子書 Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schrèoder, Kristof De Wulf, Kristy E. Reynolds --The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms: a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literaturereview / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch
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• 系統號： 000218966 | 機讀編目格式