Reassessing the internationalization of the firm [electornic resources] / edited by Catherine N. Axinn, Paul Matthyssens.
- 其他作者：
- 出版： Amsterdam : JAI 2001.
- 叢書名： Advances in international marketing ,v. 11
- 主題： International business enterprises--Management , Export marketing , Competition, International , International business , Globalization , Business & Economics--International
- ISBN： 9781849501101 、 1849501106
- URL：
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- 一般註：Includes bibliographical references 99年度中區共購共享電子書 Preface / S. Tamer Cavusgil -- Reframing internationalization theory: an introduction / Catherine N. Axinn, Paul Matthyssens -- Internationalization and the multinational enterprise: development of a research tradition / Christine J. Weisfelder -- Conceptual frameworks on SMEs' internationalization: past, present and future trends of research / Alex Rialp, Josep Rialp -- Patterns of internationalization of Brazilian firms and the decision to establish subsidiaries abroad / Antonio Barretto, Angela da Rocha -- Market entry and international technology transfer: a case analysis of ten U.S. high-tech firms in China and Southeast Asia / Roger (Rongxin) Chen, Mark V. Cannice, John D. Daniels -- Internationalization reconsidered: new imperatives for successful growth / Philip M. Rosenzweig, Janet L. Shaner -- Firm internationalization and economic performance: a conceptual synthesis andan empirical assessment ofthe Chinese experience / Mingfang Li -- A generation perspective on smallfirm internationalization: from traditional exporters and flexible specialists to born globals / Arild Aspelund, ¢ystein Moen -- The internationalization of industrial purchasing: the example of small Danish manufacturers / Per Servais, Jan Moller Jensen -- Toward a (more) dynamic theory of internationalization: international market withdrawal as empirical extreme / Pieter Pauwels, Paul Matthyssens
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讀者標籤：
- 系統號： 000218962 | 機讀編目格式
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摘要註
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. Thisvolume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; andpropose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms,from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century
