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The four pillars of profit-driven marketingba how to maximize creativity, accountability, and ROI [Electronic resource] / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
- 作者： Moeller, Leslie H. 1961-
- 其他作者：
- 出版： New York, NY : McGraw-Hill c2009.
- 主題： Communication in marketing , Marketing--Management , Profit , Rate of return
- ISBN： 0071615059 、 0071615067
- URL：
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- 一般註：Title from e-book title screen (viewed February 2, 2009) Includes bibliographical references and index 96年度中區共購共享電子書
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讀者標籤：
- 系統號： 000198489 | 機讀編目格式
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Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came b
資料來源：
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