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The four pillars of profit-driven marketingba how to maximize creativity, accountability, and ROI [Electronic resource] / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

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Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came b

資料來源: 三民書局
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