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Always on [Electronic resource] advertising, marketing, and media in an era of consumer control Christopher Vollmer with Geoffrey Precourt.
- 作者： Vollmer, Christopher
- 其他作者：
- 出版： New York : McGraw-Hill c2008.
- 叢書名： Strategy+business
- 主題： Advertising media planning , Electronic commerce , Internet marketing
- ISBN： 0071508287 、 9780071508285
- URL：
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- 一般註：Title from e-book title screen (viewed April 27, 2009) Includes bibliographical references and index 96年度中區共購共享電子書
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讀者標籤：
- 系統號： 000198400 | 機讀編目格式
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The Wall Street Journal Bestseller The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marke
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