Sport sponsorship insights [electronic resource] / Norm O'Reilly, Gashaw Abeza and Mark Harrison.
- 作者： O'Reilly, Norm, 1973-
- 其他作者：
- 出版： Abingdon, Oxon ;New York, NY : Routledge 2022.
- 叢書名： Sport business insights
- 主題： Sports sponsorship. , BUSINESS & ECONOMICS / Marketing / General , Electronic books.
- ISBN： 1000477630 (electronic book) 、 9781003154631 (electronic book) 、 1003154638 (electronic book) 、 9781000477719 (electronic book ;EPUB) 、 1000477711 (electronic book ;EPUB) 、 9781000477634 (electronic bk.) 、 0367723948 、 9780367723941
- URL：
電子書(校內)
- 一般註："Routledge focus" 113年度臺灣學術電子書暨資料庫聯盟採購
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讀者標籤：
- 系統號： 000315060 | 機讀編目格式
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摘要註
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorshipprocess, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student orindustry professional looking to improve and deepen their understanding of this core element of modern sport business.