Alternate reality games [electronic resource] : promotion and participatory culture / Stephanie Janes.
- 作者： Janes, Stephanie.
- 其他題名：
- Routledge critical advertising studies.
- 出版： Abingdon, Oxon ;New York, NY : Routledge 2020.
- 叢書名： Routledge critical advertising studies
- 主題： Alternate reality games. , Mass media. , Interactive marketing. , Electronic books.
- ISBN： 9781351174749 (ebook) 、 1351174746 (ebook) 、 9781351174725 (ePub ebook) 、 135117472X (ePub ebook) 、 9781351174718 (Mobipocket ebook) 、 1351174711 (Mobipocket ebook) 、 9780815386803 (hbk.)
- URL：
電子書(校內)
電子書(校外)
- 一般註："Routledge Focus"--Cover. Includes bibliographical references and index. Cover; Half Title; Series; Title; Copyright; Dedication; Contents; List of Illustrations; Acknowledgements; Introduction; 1 Promotional ARGs in context; 2 ARGs as marketing; 3 The promise of participation; 4 Promotional ARGs and digital labour; Conclusion; Glossary; Index 113年度臺灣學術電子書暨資料庫聯盟採購
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讀者標籤：
- 系統號： 000314980 | 機讀編目格式
館藏資訊
"Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies"--
摘要註
"Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games(ARGs). Historically ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on characterbehaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand thediverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchersin the fields of games, film, advertising, and media and cultural studies"--