Virtual events management [electronic resource] : theory and methods for event management and tourism / Tim Brown and Claire Drakeley.

• 作者： Brown, Tim.
• 其他作者：
  • Drakeley, Claire.
• 其他題名：
  • Events management theory and methods series.
• 出版： Oxford : Goodfellow Publishers Ltd 2023.
• 叢書名： Events management theory and methods series
• 主題： Special events--Management. , Teleconferencing.
• 版本：1st ed.
• ISBN： 9781915097576 (electronic bk.) 、 9781915097057 (electronic bk.)
• URL： 電子書(校內)
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• 一般註：Includes bibliographical references and index. Virtual events management : theory and methods for event management and tourism -- Contents -- Introduction to the Events Management Theory and Methods Series -- Preface -- Who is this book for? -- Editors -- Contributors -- 1. From pixels to possibilities: Innovations within virtual and hybrid events -- 2: Planning and managing a virtual event -- 3: The benefits and limitations of virtual and hybrid events -- 4: Designing and delivering a hybrid conference -- 5: Sustainability within virtual and hybrid events -- 6: The importance of social interactions at virtual events -- 7: Virtual events and short video marketing -- 8: The virtual event experience: The potential of Zwift -- 9: Liveness 4.0: A new paradigm for accessible performances -- 10: The potential of the metaverse for events -- 11: Events in the metaverse -- 12: Metaverse events: Engagement and sustainability -- 13: Events and the metaverse: A DARQ future? -- 14: The future of the events industry -- 15: Lessons learned and looking ahead. 113年度臺灣學術電子書暨資料庫聯盟採購
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• 系統號： 000314592 | 機讀編目格式