The Cambridge handbook of consumer psychology [electronic resource] / edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School of Management, Northwestern University, Stephen A. Spiller, UCLA Anderson School of Management.
- 其他作者：
- 其他題名：
- Cambridge handbooks in psychology.
- 出版： Cambridge, UK : Cambridge University Press 2023.
- 叢書名： Cambridge handbooks in psychology
- 主題： Consumers--Psychology. , Consumer behavior.
- 版本：Second edition.
- ISBN： 9781009243957 (electronic bk.) 、 9781009243933 (hardback) 、 9781009243964 (paperback)
- URL：
電子書(校內)
電子書(校外)
- 一般註：Title from publisher's bibliographic system (viewed on 30 Mar 2023). 113年度臺灣學術電子書暨資料庫聯盟採購
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讀者標籤：
- 系統號： 000312074 | 機讀編目格式
館藏資訊
"In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology"--
摘要註
In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
